Lead and execute comprehensive SEO strategies (technical, on-page, off-page, local, and content) to drive sustainable organic growth.
Scale organic traffic and keyword visibility in competitive niches through data-driven optimization initiatives.
Manage and mentor the SEO team, providing training, performance feedback, and strategic direction.
Oversee technical SEO audits, identify issues (crawlability, indexing, Core Web Vitals, schema), and coordinate implementation with developers.
Develop and manage AI-powered SEO workflows, including automation pipelines, prompt engineering, and AI-assisted content production.
Analyze performance metrics using Google Search Console, GA4, Ahrefs, SEMrush, and dashboards to identify growth opportunities.
Plan, execute, and evaluate A/B tests and SEO experiments to improve rankings, CTR, and conversions.
Collaborate with content, product, and marketing teams to align SEO with overall business objectives.
Ensure high-quality SEO content creation, editing, and optimization aligned with search intent and ranking signals.
Monitor industry trends, algorithm updates, and emerging AI tools to maintain competitive advantage.
Implement CRO best practices to improve organic conversion rates and overall site performance.
Report on SEO KPIs, traffic growth, and revenue impact to stakeholders and leadership.