Job Description
Seo Specialist (Seo + Paid Marketing )
> On Page Seo (including Content optimisation)
> Off Page Seo
> Techical Seo
> Local Seo
2. Website Language Understanding (Php) priority and CRM (Wordpress)
3. .Meta Ads Facebook and Instagram, Google Search Ads, Video Ads, Image Ads and Youtube Ads
Tools
Google Search Console
Google Analytics
Third Party Tool (Ahrefs, Semrush, Moz)
Google Tag Manager
Google Keywords Planner
Responsibilities
.Generate Quality Leads using organic marketing and Google Search Ads |
.Keep An eye on Google ads performance and Auctions Insights and traffic clicks and Competitors Ads Share and landing page and headline
Google Ads optimisation score and Ads level optimisation Score, ads extension and Ads status
.Monitor traffic flow and change in traffic trend through Google Search Console and Google Analytics - GA4
.Content Optimisation based on Insights Level
Website Pages optimisation (Page Speed in respect to Core Web Vitals, Page Structure, Page Content Flow and Main the Brand identity by keeping things same and accurate
Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
Conduct keyword research to identify relevant and high-performing keywords for content optimization.
Optimize website content , including landing pages, blog articles for search engines and user engagement.
Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.
Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.
Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
Collaborate with content creators, web developers , and designers to ensure SEO best practices are implemented throughout the website.
Analyze competitors ' SEO strategies and identify opportunities to stay ahead in organic search rankings.