Key Responsibilities of an SEO Executive
1. Keyword Research
Find relevant keywords that people search for on Google.
Analyze keyword search volume, competition, and search intent.
Select primary and secondary keywords for website pages.
2. On-Page SEO
Optimize page titles and meta descriptions.
Improve headings (H1, H2, H3) and website content.
Optimize images using alt text.
Improve internal linking and URL structure.
3. Off-Page SEO
Build high-quality backlinks from relevant websites.
Conduct competitor backlink analysis.
Support digital PR and brand mentions.
Improve website authority through ethical SEO practices.
4. Technical SEO
Check website loading speed and mobile friendliness.
Identify and fix crawling and indexing issues.
Create and maintain XML sitemaps and robots.txt files.
Find broken links, duplicate content, and technical errors.
5. Content Optimization
Optimize blogs, articles, landing pages, and product pages.
Ensure content is relevant, helpful, and easy to understand.
Match content with users' search intent.
Update old content to keep it accurate and useful.
6. Competitor Analysis
Analyze competitors' keywords and website rankings.
Identify content gaps and backlink opportunities.
Monitor competitors' SEO strategies.
Develop plans to improve organic search performance.
7. Local SEO
Optimize the Google Business Profile for local businesses.
Maintain accurate business name, address, and phone details.
Manage customer reviews and local citations.
Improve visibility in local search results and Google Maps.
8. SEO Performance Tracking
Monitor keyword rankings and organic traffic.
Track clicks, impressions, and click-through rates.
Use Google Analytics and Google Search Console.
Prepare regular SEO reports and recommend improvements.
Interested candidates can contact at 9878454064