Develop and execute the monthly and quarterly marketing plan for 5MM.
Build the annual/monthly marketing calendar covering:
Events & theme nights
Offers and promotions
Food & beverage campaigns
Sports screenings
Seasonal campaigns
Influencer collaborations
Brand partnerships
Customer acquisition and retention
Identify opportunities to increase weekday and weekend footfall.
Develop campaigns specifically around key business challenges such as early-evening footfall, late-night footfall and slow days.
Work closely with the management team to understand revenue and business targets and translate them into marketing objectives.