మార్కెటింగ్ మేనేజర్

Job Overview:

The Marketing Manager – D2C Business will play a key role in planning, overseeing and executing direct-to-consumer (D2C) strategies for Ajanta Soya Ltd. You will be responsible for growing online & offline retail market presence, optimizing e-commerce growth, and developing innovative marketing initiatives. This role involves leveraging market trends, identifying expansion opportunities, and collaborating with cross-functional teams to elevate the brand’s presence and drive overall sustainable profitable growth.

Key Responsibilities:

●D2C Strategy Development: Create and implement D2C marketing strategies to drive brand growth and increase sales across online and offline channels.

●E-commerce Management: Oversee and manage online retail platforms, ensuring seamless customer experiences and driving sales performance.

●Market Analysis & Expansion: Analyze current market trends and customer behavior to identify new opportunities for business growth and brand expansion.

●Collaboration & Alignment: Work closely with sales, operations, and product teams to align marketing strategies with overall business goals and optimize campaign execution.

●Customer Engagement: Implement data-driven strategies to engage customers, enhance retention, and optimize loyalty programs.

●Performance Tracking: Continuously monitor and report on the effectiveness of campaigns, adjusting strategies as needed to achieve set goals.

●Target to reach 25 lakh families to purchase from us on a monthly basis

● e-commerce, direct-to-consumer (D2C) marketing, or online retail operations, ideally within the FMCG sector.

●Proven expertise in developing and executing D2C strategies and driving e-commerce growth.

●Excellent analytical and problem-solving skills with the ability to interpret data and drive actionable insights.

●Strong communication skills and experience in collaborating with cross-functional teams to execute marketing initiatives.

• It is a Full Time మార్కెటింగ్ job for candidates with 3 - 6+ years Experience.