A Marketing Job Description (JD) outlines responsibilities like planning/executing campaigns, market research, content creation, data analysis (KPIs/ROI), and collaborating with teams (Sales, Design) to boost brand awareness/sales, requiring skills in communication, creativity, digital tools (CRM, Analytics), and strategic thinking to drive growth across digital/traditional channels.
Common Responsibilities
Strategy & Planning: Develop marketing plans, set goals, manage budgets, and identify target audiences.
Campaign Execution: Run digital (SEO, SEM, Social, Email) & traditional campaigns (events, PR).
Content Creation: Write copy, produce multimedia, and manage content calendars.
Research & Analysis: Analyze market trends, competitor activities, and campaign performance (data, KPIs, ROI).
Collaboration: Work with sales, product, and design teams on integrated efforts.
Brand Management: Maintain brand voice and identity.
Key Skills & Qualifications
Digital Proficiency: Familiarity with CRM, analytics, SEO, PPC, and social media.
Communication: Strong writing, presentation, and interpersonal skills.
Analytical: Ability to interpret data and generate insights.
Creativity: Brainstorming and developing unique ideas.
Problem-Solving: Addressing challenges in complex projects.