Marketing Executive for a Chemical Company drives brand visibility, lead generation, and techno-commercial content for industrial, specialty, or process chemicals.
Role Snapshot
Role Focus: B2B demand generation, product positioning, and technical communication (approx. 70% market/lead support, 30% technical alignment).
Core Goal: Turn complex chemical properties (polymers, coatings, water treatment, or textile auxiliaries) into clear customer value propositions.
Key Internal Partners: Sales/Business Development, R&D/Application Labs, Regulatory/Compliance, and Supply Chain.
Key Responsibilities
Go-to-Market (GTM): Support product launches for new chemical grades, formulations, or sustainable alternatives.
Techno-Commercial Content: Write application notes, data sheets, use-case guides, and competitive positioning matrices with R&D input.
Lead Generation & CRM: Qualify inbound industrial inquiries, manage lead pipelines, and track conversion metrics in CRM tools.
Market Intelligence: Track competitor pricing, raw material trends, regulatory shifts (e.g., REACH/local compliance), and emerging application segments.
Campaign & Event Execution: Coordinate digital B2B campaigns, trade shows, technical webinars, and customer trial sample tracking.