Campaign management: Plan, develop, and execute marketing campaigns across various channels, including digital, print, and events.
Content creation: Write and produce marketing copy for websites, social media, email newsletters, and other promotional materials.
Market research: Conduct research to identify market trends, target audiences, and competitor activities to inform campaign strategy.
Digital marketing: Manage social media accounts, create website content, and use web analytics tools to track performance.
Cross-functional collaboration: Work with designers, sales teams, and other departments to ensure brand consistency and campaign success.
Performance analysis: Monitor and evaluate the performance of marketing campaigns, using data to make improvements.
Budget management: Help manage marketing budgets and track expenses.
Event coordination: Organize and participate in promotional events, trade shows, and product launches.
Essential skills
Communication and interpersonal skills: Ability to build relationships and communicate effectively with colleagues and customers.
Creativity: Generate new and creative ideas for marketing campaigns.
Analytical skills: Ability to analyze data and trends to inform strategy and measure results.
Technical skills: Proficiency with marketing software, content management systems (CMS), and web analytics tools.
Organizational skills: Strong time management, planning, and attention to detail.
Commercial awareness: Understand the business goals and market context.
Teamwork: Collaborate effectively with other team members.