• Manage daily execution of paid campaigns across Meta, Google, WhatsApp and internal tools
• Coordinate with growth, business, product and tech teams to build campaign cases and targeting inputs for campaigns.
• Brief and coordinate with creative teams for timely delivery creatives.
• Update and maintain campaign MIS dashboards and performance trackers
• Ensure timely scheduling and publishing of campaigns across channels.
• Work closely with internal stakeholders and vendors to troubleshoot delays and drive seamless operations
• Support in uploading creative assets, video content, and banners on platforms including Play Store, YouTube, Instagram and internal campaign tools.
• Maintain archive and folder hygiene for campaign assets, creatives and copy decks
• Be the digital campaign coordinator across self-serve and assisted journeys (Adhikari, merchant, consumer segment