Product Vision & Strategy:
Defines the long-term vision, strategy, and roadmap for the product, ensuring it aligns with the company's overarching goals.
Market & Customer Understanding:
Conducts market research, performs competitive analysis, and gathers customer feedback to understand market needs and user requirements.
Cross-Functional Collaboration:
Acts as the "middle person" between business, technology, and other teams (engineering, sales, marketing, support), translating business needs into actionable plans for development.
Product Development Lifecycle:
Manages the product from ideation through launch, iteration, and ongoing improvement, guiding teams through each stage.
Product Planning & Prioritization:
Creates and prioritizes product requirements, user stories, and features, managing the product backlog to maximize customer value and business impact.
Go-to-Market & Launch:
Collaborates with marketing and sales to develop and execute go-to-market strategies.
Performance Monitoring:
Analyzes key performance indicators (KPIs) and product metrics to measure success, make informed decisions, and continuously improve the product.