Key Responsibilities:
SEO
Conduct keyword research and implement on-page SEO best practices.
Optimize website architecture, content, and meta elements for improved search visibility.
Perform regular SEO audits and track/report performance using tools like Google Analytics, Search Console, SEMrush, etc.
Create and execute link-building strategies.
Monitor and analyze website traffic, search rankings, and trends.
Collaborate with content and web development teams for technical SEO improvements.
SMO
Develop and implement social media strategies to increase brand awareness and engagement.
Manage and grow company profiles on platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.
Create and schedule content, including graphics, videos, and text.
Monitor social media metrics and adjust strategies accordingly.
Engage with followers, respond to comments, and manage community interaction.
Run and optimize paid social media campaigns when needed.