Create high-quality product photos, model visuals, and campaign images using AI image
generation tools (such as Midjourney, Stable Diffusion, Adobe Firefly, or similar).
Write, test, and refine prompts to produce realistic, on-brand fashion visuals with accurate
fabric, fit, color, and texture.
Edit and retouch AI-generated images in Photoshop to fix errors (hands, garment details,
proportions) and ensure they look natural and consistent.
Create virtual try-on visuals, model swaps, background changes, and lifestyle scenes for
garments.
Design social media creatives, banners, catalog layouts, and website visuals using the
finished images.
Work with the design team to ensure AI visuals match the actual product’s color, print, and
silhouette.
Collaborate with the content and media teams to build mood boards, shoot concepts, and
campaign visuals.
Keep a consistent brand look across all AI-generated and edited images.
Maintain an organized library of prompts, styles, and final image files.
Stay updated on new AI tools, trends, and fashion visual styles, and recommend
improvements to the workflow.
Make sure AI-generated content follows copyright, licensing, and platform guidelines, and is
not misleading to customers.