Graphic designers work with marketing firms or advertising departments as employees or independent contractors. They collaborate with other creative professionals to oversee a project to completion. Their job is to use graphic design software to develop unique fonts, color schemes, shapes and other design elements that portray a company’s brand. Graphic designers may also need to sketch their ideas on paper before transferring them to a digital format.
Graphic designers have a wide range of skills. They take creative tasks, such as choosing colors or fonts for a project, to the next level by ensuring the elements align with your company’s mission and goals. Important skills and qualifications include: