Target Persona: Direct Consultants, Micro-Distributors, Independent Salons, and Community Sellers.
Modus Operandi:
The Hub-and-Spoke Distribution: Establish a direct selling model utilizing local beauty advisors and micro-distributors across key hubs in Guwahati, Shillong, and Imphal to bypass traditional distribution blocks.
Product Trial Boots: Implement on-ground product trial protocols directly with key institutional salons to lock in recurring monthly product usage commitments.