Company: HDFC Life Insurance Company Limited
Designation: Assistant Manager – Direct Sales Channel
Job Summary
Responsible for driving life insurance sales through the direct channel by generating business from prospective customers, managing customer relationships, achieving assigned sales targets, and ensuring a high standard of customer service. Focus on lead conversion, policy issuance, and business growth while adhering to company policies and regulatory guidelines.
Key Responsibilities
Drive life insurance sales through the direct sales channel to achieve monthly and annual business targets.
Generate and convert leads through customer calls, digital leads, referrals, and other direct sales initiatives.
Identify customer needs and recommend suitable life insurance products, including protection, savings, retirement, and investment-linked plans.
Manage the complete sales cycle, from lead generation and customer engagement to application submission and policy issuance.
Build and maintain strong relationships with prospective and existing customers to improve customer satisfaction and retention.
Follow up on leads and prospects to maximize conversion rates and business productivity.
Explain product features, premium structures, policy benefits, terms, and conditions to customers.
Ensure accurate documentation, application processing, and timely policy issuance.
Monitor sales performance, maintain daily activity reports, and achieve assigned KPIs.
Coordinate with internal teams to resolve customer queries, support policy issuance, and ensure smooth business operations.
Ensure compliance with IRDAI regulations, company policies, and ethical sales practices.
Support business development initiatives and contribute to the overall growth of the direct sales channel.
Key Skills
Direct Sales and Business Development
Life Insurance Product Knowledge
Lead Generation and Conversion
Customer Relationship Management (CRM)
Sales Target Achievement
Negotiation and Communication Skills
Customer Service and Retention
Sales Reporting and Pipeline Management
Insurance Documentation and Compliance
Key Performance Indicators (KPIs)
Monthly and annual premium targets
Lead-to-policy conversion ratio
Number of policies sold
Lead follow-up and customer engagement
Policy issuance and documentation accuracy
Customer satisfaction and persistency