Develop and implement marketing strategies to promote FMCG products and increase brand visibility.
Conduct market research to understand consumer behavior, competitor activities, and market trends.
Plan and execute promotional campaigns, in-store activations, and digital marketing initiatives.
Coordinate with sales teams to support product launches, branding activities, and trade marketing.
Manage relationships with advertising agencies, vendors, and media partners.
Monitor the effectiveness of marketing campaigns and prepare performance reports.
Assist in product packaging, design improvements, and brand communication materials.
Analyze sales data to identify growth opportunities and improve product performance.
Manage marketing budgets and ensure cost-effective campaign execution.
Develop social media content and oversee brand presence on digital platforms.
Support merchandising activities, POS materials, and trade displays to enhance product visibility.
Strong understanding of FMCG industry trends and consumer insights.
Excellent communication, branding, and presentation skills.
Creativity with a strong ability to think strategically.
Knowledge of digital marketing tools and platforms.
Ability to work with cross-functional teams (Sales, Supply Chain, Production).
Good analytical and problem-solving skills.