As a Demand Generation Executive, your main goal is to build relationships with key decision-makers, promote new products, and create a strong sales pipeline (a list of potential customers). You will work closely with dealers, contractors, and builders to increase the sales of decorative and industrial paints. [1, 2]
Key Responsibilities
Influence Decision Makers: Build trust with contractors, painters, architects, and interior designers so they recommend and use your company's paint products. [1]
Manage Dealer Relationships: Support local paint stores. Ensure they have the right stock, handle customer complaints, and set up attractive product displays to catch the buyer's eye. [1, 2, 3]
Run On-Ground Events: Plan and host local meetings for painters and dealers to introduce new product launches and teach them about your product's benefits. [1, 2]
Find New Projects: Reach out to builders, housing societies, and government sectors to secure large paint orders for new buildings. [1]
Track Competitors: Study the local market to see what other paint companies are doing and help your team create better offers. [1, 2]