Key Responsibilities
● Drive expansion of automobile merchant distribution within the assigned area
● Increase product penetration across existing merchants
● Drive repeat usage and transaction frequency to grow GTV
● Identify low-performing or dormant merchants and execute revival plans
● Execute sales programs, schemes, and local activation initiatives
● Ensure effective rollout of new product launches
● Maintain strong relationships with key retailers
● Track performance metrics and provide regular field-level insights
Key Performance Indicators (KPIs)
● Active merchant base
● Month-on-month GTV growth
● Product-wise penetration per merchant
● Reactivation of dormant merchants
● Area-level achievement against targets