Job Description: Field Sales Executive (B2C)
Company: Arati Trading
Position: Field Sales Executive – Domestic RO & Kitchen Chimneys
Department: Retail Sales & Field Business Development
Employment Type: Full-time
Location: [Barpeta road]
Job Overview
Arati Trading is looking for a result-oriented, self-motivated Field Sales Executive to drive B2C sales growth across residential markets. In this role, you will be responsible for direct, face-to-face selling of our consumer product line—including domestic RO water purifiers, kitchen chimneys, water softeners, and replacement filter systems. You will engage directly with homeowners, conduct product demonstrations, assess client needs on-site, and close sales within your assigned territory.
Key Responsibilities
Direct B2C Customer Acquisition
Conduct daily field visits, door-to-door outreach, cold calls, and scheduled appointments with homeowners, apartment complexes, and residential societies.
Generate and manage a pipeline of prospective B2C buyers interested in home water purification and kitchen ventilation systems.
Conduct live water TDS (Total Dissolved Solids) tests and on-site consultations to educate customers on water quality and recommend the appropriate domestic RO model.
Pitch and sell kitchen chimneys, highlighting key specs such as suction capacity, auto-clean technology, noise level, and design fit for modern kitchens.
Sales Pipeline & Deal Closing
Present product features, health/hygiene benefits, and pricing structures persuasively to prospective residential buyers.
Handle customer objections, negotiate terms within approved company discount structures, and close sales effectively.
Collect advance payments/orders and coordinate with internal logistics and technical teams for timely installation and service setup.
Identify cross-selling opportunities (e.g., bundling kitchen chimneys with RO purifiers, or flagging local small business leads for commercial RO systems).
Territory Mapping & Administrative Reporting
Map out local residential neighborhoods, newly constructed housing societies, and upcoming residential hubs to target high-potential areas.
Maintain detailed daily field logs, customer contact lists, visit outcomes, and lead statuses in the company CRM/reporting sheet.
Monitor local competitor activities, pricing trends, and customer feedback to share market intelligence with management.
Qualifications & Skill Requirements
RequirementSpecification
EducationHigh School / Higher Secondary pass required; Diploma or Bachelor's degree preferred.
Experience1–3 years of direct B2C field sales experience in consumer durables, appliances, water purifiers, or kitchenware. (Motivated freshers with strong sales drive are welcome to apply.)
Technical KnowledgeBasic understanding of water purification stages (RO/UV/UF), TDS levels, and kitchen chimney operational features.
Vehicle & MobilityMust own a two-wheeler with a valid driver’s license for daily field travel.
LanguagesFluency in local regional language(s) and working knowledge of Hindi/English.
Key Competencies
Sales Orientation: Driven by targets, hunter mindset, and strong closing capabilities.
Interpersonal Skills: Ability to build quick trust and rapport with individual family members and decision-makers.
Self-Discipline: Capable of managing daily field schedules independently with high energy and punctuality.
Problem-Solving: Ability to evaluate specific household installation requirements and offer practical solutions.
Compensation & Benefits
Salary: Fixed monthly base salary (commensurate with experience).
Incentives: Uncapped performance-based monthly commission structure on units sold.
Allowances: Daily fuel/travel reimbursement and mobile phone allowance.
Growth: Clear career pathway to Senior Field Executive, Team Leader, or Area Sales Manager.