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Business Development Associate Job Description

Organization: Orchids The International School / K12 Techno Services Pvt. Ltd.

Position Title

Business Development Associate (BDA) - Admissions & Growth

Department

Admissions & Business Development

Location

Mumbai (Navi Mumbai / Bhiwandi)

Compensation

Salary: ₹25,000 per month + ₹6,000 TA + Performance-based incentives

Working Days

6-day work week (Saturday & Sunday are working days; one weekday off)

Eligibility

Bachelor's Degree (Any Discipline) or MBA/PGDM. Freshers welcome.

About Us

K12 Techno Services, the parent company of Orchids The International School, is one of India's leading education service providers, committed to delivering excellence in K-12 education. We are hiring graduates and MBA/PGDM candidates for a business development role at the heart of our growth: creating admission leads through community events, partnerships and promotions, and converting them into enrolments through consultative parent counselling. It is a hands-on way to learn local marketing, partnership building, funnel management and revenue ownership early in your career.

Key Responsibilities

· Partnerships & Tie-ups: Build and maintain collaborations with preschools, housing societies/RWAs and retail shops to create a steady source of admission enquiries.

· Events, Promotions & Lead Collection: Plan and run RWA and society events and promotional activities, and collect leads from high-footfall hotspots.

· Admission Funnel Management: Own the journey of prospective parents on leads generated by the PRO team, marketing campaigns, and your own on-ground activities, from first enquiry to confirmed enrolment. Explain curriculum, facilities, fee structure, and unique offerings, address queries, schedule campus visits, and maintain structured follow-ups.

· Consultative Counselling & Conversion: Understand each family's needs and guide them to the right decision, converting qualified leads into confirmed admissions to achieve monthly admission and revenue targets. Deliver a seamless admission experience and build strong parent relationships.

· CRM, Analytics & Reporting: Update all calls, follow-ups, and admission statuses in CRM/portal accurately and track conversion metrics. Coordinate closely with the PRO team and submit daily, weekly, and monthly performance reports.

Skills & Competencies

· Excellent verbal communication skills in English and the local language.

· Strong consultative, negotiation, and counselling abilities with a customer-focused approach.

· Ability to build trust and maintain long-term relationships with parents, RWAs, preschools, and retailers.

· Comfortable with on-ground outreach, events, and engaging with communities.

· Target-oriented, self-motivated, and comfortable in a fast-paced environment.

· Basic knowledge of MS Office and CRM systems; analytical mindset for tracking funnel and conversion metrics.

What You Will Learn

· Consultative selling and objection handling in a high-involvement purchase decision.

· Admission funnel management and conversion analytics using CRM.

· Revenue and target ownership from day one.

· Local and community marketing: RWA events, promotions, and lead generation from hotspots.

· Partnership building with preschools, societies, and retail shops.

· Exposure to how a large K-12 education network runs its growth function.

Why Join Us?

· Opportunity to work with a leading K-12 education network.

· Performance-driven career growth and learning opportunities.

· Attractive incentive structure based on admissions performance.

• It is a Full Time ఫీల్డ్ అమ్మకాలు job for candidates with 0 - 2 years of experience.