Area Sales Officer

Hiring: Sales Officer (SO) – Delhi NCR

We are seeking a high-energy Sales Officer (SO) to drive operations and team performance for a leading Cosmetic Brand across the Delhi NCR region. This role focuses on field execution, promoter management, and achieving secondary sales targets.

Role Overview

• Location: Delhi NCR (covering Delhi, Noida, Gurgaon, and Ghaziabad).

• Reporting to: Area Sales Manager / Operations Manager.

• Team Size: Managing a team of 15–20 Beauty Advisors (BAs) / Promoters.

Key Responsibilities

• Team Performance: Conduct daily morning huddles to set targets and track hourly sales updates.

• Store Audits: Visit 4–5 stores daily to ensure brand hygiene, tester availability, and VM compliance.

• Recruitment & Training: Coordinate with HR to fill vacant counters within 7 days and provide on-job training (OJT) to new BAs.

• Relationship Management: Build strong rapport with Floor Managers and Store Managers at LFRs (Lifestyle, Shoppers Stop, etc.) and standalone boutiques.

• Stock Management: Ensure timely indenting and prevent "Out of Stock" (OOS) scenarios for top-selling SKUs.

Key Performance Indicators (KPIs)

KPI CategoryTarget MetricSales AchievementReach 100% of the assigned monthly value target for the assigned cluster.Manpower StabilityMaintain a minimum 90% retention rate of BAs; zero "dark" (unmanned) counters.Reporting Compliance100% accuracy and punctuality in submitting DSR (Daily Sales Reports) via the portal.Tester & GWP ControlEnsure 100% tracking and efficient use of testers and "Gift with Purchase" items.Audit ScoreMaintain an average store audit score of 95% or above across all locations.

Ideal Candidate Profile

• Experience: 2–5 years in Cosmetic, Personal Care, or Premium Lifestyle retail operations.

• Soft Skills: Strong leadership, negotiation skills, and ability to handle store-level escalations.

• Tech-Savvy: Must be proficient in Excel (for data analysis) and reporting apps.

• Mobility: Must have a personal vehicle for daily market visits.

• It is a Full Time ఫీల్డ్ అమ్మకాలు job for candidates with 2 - 6 years of experience.