Key Responsibilities
• Develop creative content ideas for Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
• Plan and create Reels, social media posts, carousels, stories, and campaign content.
• Write engaging hooks, captions, scripts, headlines, and CTAs.
• Research current social media trends, viral formats, sounds, memes, and content styles and identify opportunities for client brands.
• Develop content concepts based on different brands, industries, target audiences, and marketing objectives.
• Work closely with the graphic designers, video editors, social media managers, and marketing team to execute content.
• Participate in shoot planning, content ideation, and on-location shoots when required.
• Create content calendars and contribute ideas for monthly social media strategies.
• Adapt content according to different brand tones — from corporate and professional to fun, trendy, and conversational.
• Monitor content performance and use insights to improve future content.
• Stay updated with emerging social media trends, platform updates, and content formats.
Required Skills
• Strong understanding of Instagram and social media content.
• Excellent creative thinking and idea-generation skills.
• Good understanding of Reels and short-form video content.
• Strong communication and storytelling skills.
• Ability to write engaging hooks, captions, and video scripts.
• Good understanding of current social media trends and audience behaviour.
• Ability to work on multiple brands and projects simultaneously.
• Good research skills and attention to detail.
• Ability to meet deadlines and work effectively in a fast-paced agency environment.
Preferred Skills
• Experience working in a digital marketing or advertising agency.
• Basic understanding of digital marketing.
• Knowledge of Hindi/Gujarati/English content creation.
• Comfortable appearing in front of the camera or coordinating with influencers/creators.
• Experience in planning and executing social media campaigns.