Key Responsibilities:
Develop and execute a comprehensive social media strategy aligned with business goals.
Create, a curate, and manage engaging content across all major platforms (e.g., Instagram, Facebook, LinkedIn, X, YouTube, etc.).
Monitor, respond to, and engage with the online community.
Optimize content based on analytics and performance metrics.
Track KPIs such as engagement, reach, growth, and conversions, and prepare performance reports.
Collaborate with internal teams (marketing, design, sales) to ensure brand consistency and campaign alignment.
Stay informed about the latest social media trends, tools, best practices, and platform updates.
Manage social media advertising campaigns and budgets, if applicable.