Job Title: Social Media Manager (SEO, AEO & AI Specialist)
🏢 Job Overview
We are looking for a creative and performance-driven Social Media Manager who can build brand visibility, generate leads, and grow engagement across all major platforms.
The ideal candidate should understand:
Social Media Strategy
SEO (Search Engine Optimization)
AEO (Answer Engine Optimization – ChatGPT/AI search optimization)
AI tools for content, analytics & automation
This role requires both creative thinking and data-driven execution.
🎯 Key Responsibilities
1️⃣ Social Media Management
Create and execute social media strategy
Manage Instagram, Facebook, LinkedIn, YouTube, Twitter (X), etc.
Plan and publish posts, reels, stories, and ads
Increase followers, engagement, and brand awareness
Respond to comments, DMs, and audience queries
2️⃣ Content Creation & Strategy
Create engaging captions and content calendars
Coordinate graphics, reels, and video ideas
Stay updated with trends and viral formats
Optimize content for engagement and conversions
3️⃣ SEO (Search Engine Optimization)
Perform keyword research
Optimize captions, bios, hashtags, and website content
Improve organic search rankings
Write SEO-friendly blogs and posts
Monitor website traffic using analytics tools
4️⃣ AEO (Answer Engine Optimization)
Optimize content for:
ChatGPT
Google AI results
Voice search
Structure content in Q&A format
Use schema markup knowledge (basic understanding)
Create AI-search-friendly content
5️⃣ AI Tools & Automation
Use AI tools for:
Content writing (ChatGPT, Gemini, etc.)
Image creation (Canva AI, Midjourney, etc.)
Video editing tools
Automation tools
Analyze data using AI-powered analytics
Improve productivity using AI workflows
6️⃣ Paid Ads & Performance Marketing
Run Facebook & Instagram ads
Optimize campaigns for leads and conversions
Monitor ROI and performance reports
7️⃣ Analytics & Reporting
Track engagement, reach, CTR, conversions
Prepare weekly/monthly reports
Suggest improvement strategies based on data
🛠 Required Skills
Technical Skills
Strong knowledge of Instagram, Facebook, LinkedIn, YouTube
SEO basics (on-page & off-page)
Keyword research tools (Ubersuggest, SEMrush, Ahrefs, etc.)
AEO understanding
Google Analytics knowledge
Meta Ads Manager experience
Canva or similar design tools
AI tools proficiency (ChatGPT, AI automation tools)
Soft Skills
Creative thinking
Good communication skills
Analytical mindset
Trend awareness
Fast learner (AI & digital trends change quickly)
Problem-solving attitude
🎓 Qualification
Bachelor’s degree in Marketing / Digital Marketing / Media (preferred but not mandatory)
1–3 years experience in social media or digital marketing
Portfolio of past work preferred
📈 Bonus Skills (Highly Preferred)
Basic video editing
Blogging experience
Knowledge of influencer marketing
Basic website knowledge (WordPress or similar)
Email marketing knowledge
💼 KPIs (Performance Indicators)
Follower growth
Engagement rate
Lead generation
Website traffic growth
SEO ranking improvement
Conversion rate