We are looking for a passionate and result-oriented SEO Executive who has hands-on experience in improving website rankings, increasing organic traffic, and implementing effective SEO strategies. The ideal candidate should have expertise in On-Page SEO, Technical SEO, Off-Page SEO, Keyword Research, and SEO Analytics.
Key Responsibilities
On-Page SEO
Conduct keyword research and competitor analysis.
Optimize Meta Titles, Meta Descriptions, Header Tags (H1–H6), URLs, and image alt tags.
Improve internal linking structure.
Optimize product, category, and landing pages.
Create SEO-friendly content briefs and optimize existing content.
Implement basic Schema Markup.
Technical SEO
Perform website SEO audits.
Identify and resolve indexing and crawl issues.
Improve Core Web Vitals and website speed.
Manage XML Sitemap and Robots.txt.
Fix broken links, redirects, duplicate content, and canonical issues.
Ensure mobile-friendly website optimization.
Off-Page SEO
Build high-quality backlinks through ethical link-building strategies.
Perform guest posting and outreach.
Create and manage local citations.
Monitor backlink quality and remove toxic links when required.
Improve Domain Authority through white-hat SEO techniques.
Content SEO
Plan and optimize blog content based on keyword research.
Identify new content opportunities.
Work with content writers to create SEO-friendly articles.
Monitor keyword rankings and organic traffic growth.
SEO Tools & Analytics
Monitor website performance using Google Search Console and Google Analytics 4.
Perform regular SEO audits.
Track keyword rankings and prepare SEO reports.
Analyze competitors' SEO strategies.
Required Skills
Strong knowledge of On-Page, Off-Page, and Technical SEO.
Hands-on experience with Google Search Console.
Experience with Google Analytics 4 (GA4).
Keyword Research and Competitor Analysis.
Knowledge of Core Web Vitals.
Understanding of HTML, CSS, and basic JavaScript (Preferred).
Experience with Shopify and/or WordPress websites.
Familiarity with tools such as Ahrefs, SEMrush, Screaming Frog, Ubersuggest, or similar SEO tools.
Strong analytical and problem-solving skills.
Good communication and reporting skills.
Preferred Qualifications
Bachelor's Degree in Marketing, IT, Computer Science, or a related field.
2–3 years of experience in SEO.
Experience working on eCommerce websites is preferred.
Google SEO certifications are an added advantage.