Key Responsibilities
Plan, execute, and optimize Google Ads & Meta Ads campaigns.
Drive lead generation and improve campaign performance.
Monitor KPIs (CPC, CPA, CPL, CTR, ROAS) and prepare performance reports.
Conduct A/B testing and optimize audience targeting.
Use Google Analytics (GA4), GTM, and Looker Studio for tracking and reporting.
Collaborate with creative and sales teams to achieve marketing goals.
Required Skills
3+ years of experience in Performance/Digital Marketing.
Hands-on experience with Google Ads, Meta Ads, GA4, and GTM.
Strong knowledge of PPC, SEM, Paid Campaigns, Lead Generation, and Conversion Optimization.
Good analytical, communication, and problem-solving skills.
Experience with AI-powered marketing tools is a plus.