ఇ కామర్స్ మార్కెటింగ్ ఎగ్జిక్యూటివ్

Performance Marketing & E-Commerce Manager

Company: Shri Jain Ji Sweets & Snacks
Location: Faridabad / Delhi NCR
Experience: 2–4 years
Salary: ₹30,000–₹50,000/month, depending on experience and capability

About Shri Jain Ji

Shri Jain Ji is a growing Indian snacks and sweets brand offering preservative-free, palm-oil-free products including papdi, mathri, namkeen, cookies and other traditional snacks.

Our products are sold through our retail outlet, retail counters, our website and quick-commerce platforms such as Blinkit.

We are looking for a hands-on Performance Marketing & E-Commerce Manager who can take ownership of our complete digital marketing operation.

Your Role

You will be responsible for:

1. Meta Advertising

• Create and manage Facebook & Instagram campaigns

• Set up conversion, retargeting and remarketing campaigns

• Test different audiences, creatives, offers and campaigns

• Monitor ROAS, CAC, CTR, CPM and conversion rate

• Scale profitable campaigns

• Continuously identify and stop underperforming campaigns

2. Google Advertising

• Manage Google Search Ads

• Google Shopping / Performance Max campaigns

• Remarketing campaigns

• Keyword and search-term analysis

• Budget allocation and optimization

• Track ROAS and conversions

3. Creative Development

• Create ad creatives using Canva/Photoshop/AI tools

• Create static ads, carousels, reels and short-form videos

• Develop different hooks and concepts for testing

• Convert product features into compelling advertisements

• Coordinate product photography/video shoots when required

4. Website Management

• Manage products, pricing, offers and banners

• Upload new products

• Improve product pages

• Monitor website conversion rate

• Identify checkout/drop-off issues

• Coordinate with developers for technical changes

• Improve the overall customer journey

5. Social Media

• Manage Instagram and Facebook

• Prepare monthly content calendars

• Plan and publish posts, reels and stories

• Develop product-focused and educational content

• Track engagement and content performance

6. Analytics & Tracking

• Google Analytics / GA4

• Meta Pixel

• Google Tag Manager

• Conversion tracking

• UTM tracking

• Weekly performance reporting

7. E-Commerce Growth

• Increase website orders

• Improve average order value

• Develop offers and bundles

• Retarget website visitors

• Develop abandoned-cart and repeat-purchase strategies

• Coordinate digital campaigns around Blinkit and other sales channels

What We Expect

We are looking for someone who:

• Has actually run Meta and Google Ads

• Understands ROAS, CAC, AOV and conversion rate

• Can create creatives themselves

• Can work independently

• Is comfortable analysing numbers

• Understands e-commerce

• Can identify problems and propose solutions

• Doesn't need to be told every small task

• Has a strong testing mindset

Preferred Experience

Experience with any of the following is a major advantage:

• D2C brands

• FMCG

• Food/snacks

• Shopify

• Amazon

• Blinkit / Zepto / Swiggy Instamart

• Quick-commerce

• Consumer brands

KPIs

The primary objective is profitable digital growth.

Performance will be evaluated on:

• Website revenue

• ROAS

• Customer acquisition cost

• Conversion rate

• Average order value

• Repeat purchases

• Quality and quantity of creative testing

• Growth of digital sales

• Overall marketing efficiency

Important: This is NOT a purely social-media posting role. We are looking for someone who can manage the complete digital growth funnel from creative → advertising → website → conversion → measurement → optimization.

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 2 - 4 years of experience.