Digital marketing manager

Develop, implement, and execute result-driven digital marketing strategies aligned with business goals, brand positioning, and business growth.

Plan and manage multi-channel digital marketing campaigns across SEO, SEM, social media, email marketing, and display advertising.

Manage and optimize paid advertising campaigns on platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads to maximize ROI and generate high-quality leads.

Monitor and analyze website performance, traffic trends, campaign effectiveness, and user behavior using tools like Google Analytics.

Lead SEO initiatives including keyword research, on-page and off-page optimization, technical SEO improvements, and link-building strategies to improve search engine rankings.

Develop and manage content marketing strategies including blogs, social media posts, landing pages, and email campaigns to increase brand visibility and engagement.

Plan and oversee marketing creatives and content initiatives to support campaign objectives and brand communication.

Track, analyze, and report key performance indicators (KPIs) such as traffic, leads, conversions, CPC, CTR, and ROI to management.

Optimize lead generation funnels and improve conversion rates through data-driven marketing strategies and performance marketing campaigns.

Coordinate with design, content, sales, and business development teams to ensure consistent brand messaging and effective campaign execution.

Manage and mentor the digital marketing team while ensuring the timely execution of all marketing activities.

Stay updated with the latest digital marketing trends, tools, algorithms, and industry best practices.

Manage digital marketing budgets effectively and allocate resources to achieve maximum campaign performance and cost efficiency.