Digital marketing manager

A Digital Marketing Manager develops, implements, and manages comprehensive online strategies to increase brand awareness, drive website traffic, and generate leads. Key responsibilities include managing social media, SEO/SEM campaigns, marketing budgets, and email marketing, while analyzing performance metrics (ROI/KPIs) to optimize campaigns across all digital channels.

Key Responsibilities and Duties:

• Campaign Strategy & Execution: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

• Performance Analysis: Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs) using web analytics tools (e.g., Google Analytics).

• Content & Brand Management: Maintain a consistent brand voice across all digital touchpoints and create/curate content for social media, email, and websites.

• Budgeting & Optimization: Develop and manage marketing budgets to ensure high ROI. Identify trends and insights to optimize spend and performance.

• Lead Generation & Conversion: Design, build, and maintain social media presence and enhance website user experience to maximize conversion rates.

• Collaboration & Leadership: Collaborate with internal teams (content, design, sales) and external agencies to brainstorm new and innovative growth strategies.

• Technical Knowledge: Stay up-to-date with the latest trends and technologies in digital marketing, including SEO, marketing automation, and social media tools.

Common Skills and Qualifications:

• Experience: Proven experience in digital marketing (often 3-5+ years).

• Tools: Proficiency in SEO/SEM tools, Google Ads, Google Analytics, CRM software, and content management systems (CMS).

• Communication: Strong interpersonal skills for leading teams and presenting campaign results

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 5 - 6+ years Experience.