We are looking for a Digital marketing manager to join our team at Pioneer Travels to plan and run online marketing campaigns. The responsibility includes managing social media, SEO, paid ads and other digital initiatives/projects. The position offers an in-hand salary of ₹18,000 - ₹30,000 and a dynamic learning environment.
Key Responsibilities
Strategy & Planning: Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals (SEO, SEM, email, social media, and paid advertising).
Campaign Management: Plan and execute paid acquisition campaigns across platforms like Google Ads, Meta Ads, and LinkedIn Ads; monitor budgets, bids, and ROAS (Return on Ad Spend).
SEO & Content: Lead organic search optimization (SEO) efforts and collaborate with content and creative teams to produce engaging digital assets.
Analytics & Reporting: Track, measure, and report on the performance of all digital campaigns using tools like Google Analytics and SEMrush; translate data into actionable insights.
Trend Monitoring: Stay up-to-date with emerging digital marketing trends, algorithm updates, and new platform features.
Website & Conversion Tracking: Set up pixels, conversion tags, and event tracking; collaborate with web/design teams to improve UX and landing page conversion rates.
Market Research: Monitor competitor activity, industry trends, and consumer behavior to spot new growth opportunities.
Basic knowledge of graphic design/editing basics (Canva, Adobe suite) is a plus.