Job Overview:
We are looking for a results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across multiple channels. The ideal candidate should have hands-on experience in SEO, paid advertising, and customer engagement strategies.
Key Responsibilities:
Plan and execute digital marketing campaigns including SEO, Google Ads, and Meta (Facebook/Instagram) Ads
Manage and optimize paid campaigns (PPC) to improve ROI and lead generation
Perform keyword research, on-page and off-page SEO activities
Handle social media marketing across platforms like Instagram, Facebook, and LinkedIn
Create and manage email marketing campaigns (Mailchimp, etc.)
Execute WhatsApp marketing campaigns for customer engagement and lead nurturing
Analyze campaign performance using tools like Google Analytics, Search Console, and Meta Business Suite
Generate regular reports on traffic, leads, and conversions
Coordinate with design and content teams for creatives and campaigns
Stay updated with the latest digital marketing trends and tools
Required Skills & Qualifications:
Strong knowledge of SEO (On-page & Off-page)
Hands-on experience with Google Ads & Meta Ads
Familiarity with email marketing tools and automation
Experience in WhatsApp marketing tools / CRM tools
Basic understanding of content marketing and copywriting
Knowledge of Google Analytics and reporting tools
Good communication and analytical skills