We are seeking a results-driven Digital Marketing Specialist with 6+ years of hands-on experience in developing, implementing, and optimizing digital marketing campaigns. The ideal candidate will have strong expertise in SEO, SEM, paid media, content marketing, email campaigns, and data analytics to drive brand awareness, lead generation, and revenue growth.
Develop and execute comprehensive digital marketing strategies aligned with business goals.
Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
Lead SEO strategy including keyword research, on-page/off-page optimization, and technical SEO improvements.
Oversee content marketing initiatives (blogs, landing pages, social media, email marketing).
Manage and grow social media presence across relevant platforms.
Track, analyze, and report campaign performance using analytics tools.
Optimize marketing funnels to improve conversion rates and ROI.
Conduct A/B testing on ads, email campaigns, and landing pages.
Collaborate with design, content, and sales teams for campaign execution.
Manage marketing automation tools and CRM integrations.
Stay updated with digital marketing trends and emerging technologies.
Required Skills & Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
6+ years of proven experience in digital marketing.
Strong expertise in:
SEO & SEM
PPC Campaign Management
Social Media Marketing
Email Marketing Automation
Content Strategy
Hands-on experience with tools such as:
Google Analytics & GA4
Google Ads
Meta Business Suite
SEMrush / Ahrefs
HubSpot / Marketo (preferred)
Strong analytical and problem-solving skills.
Excellent communication and presentation skills.
Ability to manage multiple campaigns and meet deadlines.