Digital marketing manager

Digital Marketing Manager – Job Description

Job Title: Digital Marketing Manager
Department: Marketing
Reports To: Head of Marketing / Marketing Director

Job Overview

We are looking for a results-driven Digital Marketing Manager to develop, implement, and manage marketing campaigns that promote our brand, products, and services. The role requires enhancing brand awareness, driving website traffic, and generating leads through digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns across channels such as SEO, SEM, email, social media, and display advertising

• Manage and optimize company website and landing pages

• Monitor and analyze campaign performance using tools like Google Analytics

• Improve search engine rankings through SEO strategies

• Manage paid advertising campaigns using platforms like Google Ads and Facebook Ads Manager

• Create and manage content marketing strategies

• Oversee social media presence and engagement

• Collaborate with designers, content creators, and developers

• Track ROI and prepare performance reports

• Stay updated with the latest digital marketing trends and tools

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field

• Proven experience in digital marketing or similar role

• Strong knowledge of SEO, SEM, PPC, and social media marketing

• Experience with tools like SEMrush, Ahrefs, or HubSpot

• Analytical mindset with data-driven decision-making skills

• Excellent communication and leadership skills

• Ability to manage multiple projects simultaneously

Preferred Qualifications

• Google Ads or Analytics certification

• Experience with marketing automation tools

• Knowledge of HTML, CSS, or basic web development

Key Performance Indicators (KPIs)

• Website traffic growth

• Conversion rates

• Lead generation

• Return on Investment (ROI)

• Engagement rates on social platforms

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 1 - 2 years of experience.