Digital marketing manager

Job Responsibilities:

• Generate high-quality organic and paid leads through digital platforms and marketing activities

• Plan, execute, and optimize On-Page SEO and Off-Page SEO strategies

• Manage and optimize Facebook Ads, Instagram Ads, and Google Ads campaigns for lead generation

• Coordinate with the sales team for lead tracking, nurturing, and follow-ups

• Analyze campaign performance, website traffic, and conversion rates using Google Analytics and other tools

• Conduct keyword research, competitor analysis, backlink building, and website optimization activities

• Create and manage lead generation campaigns across social media platforms

• Develop and execute email marketing campaigns to improve lead nurturing and customer engagement

• Create engaging digital content including social media posts, blogs, ad creatives, and marketing copies

• Monitor and improve website SEO rankings and user engagement metrics

• Manage company social media accounts and increase brand visibility through organic marketing strategies

• Handle remarketing and retargeting campaigns to improve conversions and ROI

• Maintain CRM/lead database and prepare weekly/monthly performance reports

• Stay updated with the latest digital marketing trends, tools, and algorithm updates

• Work towards monthly lead generation targets and overall marketing goals

Requirements:

• 3–8 years of experience in Lead Generation and Digital Marketing

• Strong knowledge of SEO, Google Analytics, Facebook Ads Manager, and Google Ads

• Experience in organic marketing and paid campaign management

• Understanding of lead funnels, audience targeting, conversion optimization, and remarketing strategies

• Hands-on experience with social media marketing, email marketing, and content marketing

• Familiarity with tools such as Google Search Console, SEMrush, Ahrefs, Canva, or similar platforms is preferred

• Good communication, analytical, and coordination skills

• Ability to work independently and manage multiple campaigns simultaneously

• Strong reporting and performance analysis capabilities

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 4 - 6+ years Experience.