డిజిటల్ మార్కెటింగ్ మేనేజర్

Job description:

About the Role

Creative Hands Art Materials (parent company of BRUSTRO) is looking for a Social Media Executive to manage and grow our digital presence across platforms. This role is ideal for someone who understands content, trends, and community building—especially in the creative/art space.

We are a leading importer and distributor of premium international art brands and are available in 500+ stores across India, with a strong and growing Instagram presence.

Key Responsibilities

• Develop and implement marketing strategies aligned with business goals and growth objectives.

• Plan, execute, and monitor integrated marketing campaigns across online and offline channels.

• Manage and strategize the brand's presence across social media platforms, with a strong focus on Instagram.

• Drive audience engagement, community building, and brand awareness through social media initiatives.

• Monitor social media trends, platform updates, and competitor activities to identify opportunities.

• Track key marketing KPIs such as reach, engagement, lead generation, conversions, and ROI. Prepare periodic performance reports and present findings to management.

• Coordinate with sales and business teams to support product launches, promotions, and business development initiatives.

• Conduct market research to understand customer needs, industry trends, and competitor strategies.

• Hands-on experience with social media management tools such as Meta Business Suite, Google Adds, or similar platforms.

• Understanding of content marketing, influencer marketing, and community management.

• Identify opportunities to improve customer acquisition, retention, and overall brand visibility.

• Stay updated on emerging digital marketing tools, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Required)

• 4–5 years of experience in marketing, with at least 2 years in a managerial role.

• Experience in B2B/B2C marketing environments.

• Strong understanding of digital marketing strategy

• Excellent communication skills in English, Hindi & Bengali

• Comfortable with MS Office & Google Workspace

• Data-driven mindset with strong analytical abilities.

Job Details

• Location: Onsite (Kolkata) || Hybrid

• Working Days: Monday to Saturday

• Timings: 10:00 AM – 6:30 PM

• Week Off: 2nd & 4th Saturday + Sunday

• Job Type: Full-time

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 1 - 5 years of experience.