Strategy & Execution: Develop and implement a comprehensive multi-channel digital marketing roadmap aligned with business growth goals.
Performance Marketing: Manage and optimize paid campaigns (Google Ads, Meta, LinkedIn) with a strict focus on ROI, ROAS, and Cost Per Acquisition (CPA).
SEO & Content: Oversee organic search strategy, including technical SEO, keyword research, and content pillars to improve domain authority and organic traffic.
Analytics & Reporting: Monitor daily performance using tools like GA4 and Looker Studio; provide weekly/monthly reports to leadership with clear "so-what" insights.
Conversion Rate Optimization (CRO): Run A/B tests on landing pages and user funnels to improve the customer journey and maximize conversion rates.
Marketing Automation: Lead the email marketing strategy and CRM workflows to nurture leads through the sales funnel.
Stakeholder Collaboration: Work closely with Product, Sales, and Creative teams to ensure brand consistency and messaging alignment.
AI Integration: Leverage AI tools for content scaling, predictive analytics, and workflow automation.
Experience: 3–5+ years in digital marketing, with a proven track record of managing budgets over $[X,XXX]/month.
Technical Stack: Proficiency in Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, and SEO tools (SEMrush or Ahrefs).
Data Literacy: Strong ability to manipulate data in Excel/Google Sheets and visualize it for non-technical stakeholders.
Soft Skills: Exceptional project management, communication, and the ability to pivot strategies in a fast-paced environment.
Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
Experience with CRM platforms like HubSpot or Salesforce.
Basic knowledge of HTML/CSS and CMS management (WordPress/Shopify).
Google Ads or HubSpot Certifications.