📝 Job Description
ASBAAB Pvt Ltd. is a luxury bridal and couture label established in 2007, renowned for high-end made-to-measure bridal wear and couture garments. We are a Google-rated brand focused on in-house designing & production with a value-for-money luxury positioning.
Job Title: Digital Marketing Executive
Job Summary
We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns across various digital channels. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, and generating leads.
Key Responsibilities
Plan and execute digital marketing campaigns including SEO, SEM, email, social media, and display advertising
Manage and optimize company website content for SEO and user experience
Run paid campaigns on platforms like Google Ads and social media channels
Monitor and analyze campaign performance using tools like Google Analytics
Manage social media accounts and create engaging content
Conduct keyword research and implement SEO strategies
Collaborate with designers and content writers to produce marketing materials
Track and report on KPIs such as traffic, conversions, and ROI
Stay updated with the latest digital marketing trends and technologies
Required Skills & Qualifications
Bachelor’s degree in Marketing, Business, or related field
1–3 years of experience in digital marketing
Knowledge of SEO, SEM, PPC, and social media marketing
Familiarity with tools like Google Analytics, Google Ads, and social media platforms
Strong analytical and problem-solving skills
Good communication and content creation skills
Basic knowledge of HTML/CSS (optional but preferred)