Location: Noida Sector 3
Department: Marketing
CTC: 15000 - 25000/ per month (Based on Experience)
Job Summary:
We are seeking a creative and data-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for planning, implementing, and monitoring our digital marketing campaigns across all digital networks. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities:
Develop, implement, and manage digital marketing campaigns that promote the company’s products and services.
Manage the company’s website (including SEO/SEM), social media, email marketing, and paid advertising campaigns (Google Ads, Meta Ads, etc.).
Track and analyze campaign performance and adjust strategies as needed to meet KPIs and ROI goals.
Create engaging and relevant content for social media, blogs, emails, and ads.
Perform ongoing keyword discovery, expansion, and optimization.
Stay updated with the latest trends and best practices in online marketing and measurement.
Collaborate with internal teams to create landing pages and optimize user experience.
Monitor and report on competitor activity and digital marketing trends.
Support marketing automation efforts and lead nurturing through email, content, and social channels.
Requirements:
Bachelor's degree in Marketing, Communications (Pursuing), Business, or related field.
1–3 years of experience in digital marketing or a related role.
Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (Ahrefs, SEMrush, Moz), and email marketing platforms (Mailchimp, HubSpot, etc.).
Strong understanding of current online marketing concepts, strategy, and best practices.
Experience with A/B and multivariate experiments.
Excellent written and verbal communication skills.
Creative, analytical, and detail-oriented mindset.
Preferred Qualifications:
Certification in Google Ads, Facebook Blueprint, HubSpot, or similar.
Experience with content management systems like WordPress.
Basic knowledge of HTML, CSS, or Adobe Creative Suite is a plus.