డిజిటల్ మార్కెటింగ్ ఎగ్జిక్యూటివ్

GRAPHIC DESIGNER & DIGITAL MARKETING EXECUTIVE

Company: UniLife Global Education

Industry: Overseas Education / Study Abroad Consultancy

Location: Bengaluru

Job Type: Full-Time

Working Days: Monday to Saturday

Working Hours: 9:00 AM – 6:00 PM

Job Overview

UniLife Global Education is looking for a creative and performance-driven Graphic Designer & Digital Marketing Executive to manage our digital marketing activities, social media presence, advertising campaigns and creative designs.

The ideal candidate should be capable of independently creating professional marketing creatives while also planning and executing digital campaigns to generate quality student leads for our overseas education programs.

Key Responsibilities

Graphic Design & Creative Content

* Design professional social media posts, stories, advertisements, banners and promotional creatives.

* Create brochures, flyers, posters, standees and other print materials.

* Design creatives for university admissions, scholarships, application deadlines and study-abroad campaigns.

* Create advertising creatives for Meta Ads and Google Ads.

* Maintain consistent UniLife branding across all digital and print materials.

* Create website banners and other digital marketing assets.

* Edit short-form videos, reels and promotional videos.

* Resize and optimize creatives for different social-media and advertising platforms.

Digital Marketing

* Plan, create and manage Meta Ads (Facebook & Instagram) campaigns.

* Manage and optimize Google Ads campaigns.

* Generate qualified student leads for overseas education programs.

* Monitor and optimize CPL, CPC, CTR, conversions and campaign ROI.

* Create remarketing and retargeting campaigns.

* Conduct A/B testing of advertisements, audiences and creatives.

* Manage UniLife’s Instagram, Facebook, LinkedIn, YouTube and other digital channels.

* Create and manage monthly social-media content calendars.

* Write engaging captions, advertising copy and promotional content.

* Perform keyword research and basic SEO activities.

* Manage Google Business Profile and improve online visibility.

* Monitor website performance using Google Analytics and Search Console.

* Research competitors, market trends and new digital-marketing opportunities.

* Coordinate with counsellors and telecalling teams to monitor lead quality and conversions.

* Prepare weekly and monthly marketing performance reports.

Required Skills

* Adobe Photoshop

* Adobe Illustrator

* Canva / Canva Pro

* Video Editing

* Meta Ads Manager

* Google Ads

* Social Media Marketing

* Lead Generation

* SEO & Keyword Research

* Google Analytics / GA4

* Google Search Console

* Content Creation & Copywriting

* Basic knowledge of website/landing-page optimization

* Knowledge of AI-based design and marketing tools will be an advantage.

Candidate Requirements

* 1–3 years of relevant experience preferred.

* Strong portfolio demonstrating graphic-design skills.

* Hands-on experience with Meta Ads and Google Ads.

* Good understanding of lead-generation campaigns.

* Strong creativity and attention to detail.

* Ability to independently handle both designing and digital-marketing responsibilities.

* Ability to manage multiple campaigns and meet deadlines.

* Good communication and organizational skills.

* Experience in Overseas Education, Study Abroad, EdTech, Immigration or Education Marketing will be an added advantage.

Preferred Candidate

We are particularly looking for someone who can take ownership of the complete digital marketing cycle — Design → Content → Advertising → Lead Generation → Optimization → Performance Reporting.

Candidates who can demonstrate previous design portfolios and successful paid advertising/lead-generation campaigns will be given preference.

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 2 - 6 years of experience.