Key Responsibilities:
Plan and execute performance marketing campaigns across Meta Ads, Google Ads (Search, Display, YouTube), and other relevant channels.Optimize campaigns for key performance metrics such as CPC, CPM, CTR, ROAS, CAC, CPL, etc.Perform A/B testing on ad creatives, copies, landing pages, and audiences.Analyze performance data regularly and prepare insightful reports to track KPIs.Collaborate with creative, product, and sales teams to align marketing strategies.Manage budgets efficiently and scale campaigns based on performance.Stay up-to-date with the latest trends and algorithm changes in digital advertising.