Marketing & Lead Generation:
Plan and execute digital marketing campaigns, SEO/SEM, email newsletters, and social media outreach (such as LinkedIn B2B posts) to target tech buyers and IT managers.
Write technical case studies, whitepapers, blog posts, and product sheets that translate complex IT concepts (cloud, servers, data storage, or software) for non-technical audiences.
Conduct market research, track campaign analytics (Google Analytics, CRM tools), and generate qualified sales leads.
Assist prospective and existing clients with product demonstrations, trial installations, and basic troubleshooting.
Answer technical inquiries via phone, email, or ticketing systems, and escalate complex software/hardware issues to the core engineering or IT support team.
Gather customer feedback during product implementation and relay feature requests or bug reports to developers