1. Strategy & Planning
• Develop, implement, and manage digital marketing strategies aligned with company objectives.
• Conduct market research and competitor analysis to identify opportunities.
• Set KPIs, goals, and performance benchmarks for digital campaigns.
2. Website & SEO Management
• Manage and optimize the company website for user experience and SEO.
• Implement on-page and off-page SEO strategies to increase organic rankings.
• Monitor website analytics and improve conversion rates.
3. Social Media Marketing
• Create, manage, and grow the company’s presence across Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).
• Develop engaging content strategies, campaigns, and creatives.
• Run paid ad campaigns on social platforms to boost reach and leads.
4. Paid Advertising (PPC & Display Ads)
• Plan and execute Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Optimize ad performance to maximize ROI and lead quality.
• Monitor budgets and adjust bids for better conversions.
5. Content Marketing
• Coordinate the creation of blogs, infographics, videos, and case studies.
• Ensure all content is SEO-friendly and aligned with business objectives.
• Build and manage email marketing campaigns to nurture leads.
6. Analytics & Reporting
• Track, analyze, and report on campaign performance using Google Analytics, Search Console, and other tools.
• Present insights and recommend data-driven improvements.
7. Lead Generation & Sales Support
• Drive qualified B2B leads through inbound and outbound digital campaigns.
• Collaborate with the sales team to convert leads into business opportunities.
• Manage CRM data and optimize customer acquisition funnels.