JOB DESCRIPTION – DIGITAL MARKETING EXECUTIVE
Organization: SRKIHM Institute of Healthcare & Management
Department: Marketing & Admissions
Experience: 1–3 Years
Location: Delhi NCR/Ghaziabad
Role:
Responsible for end-to-end digital marketing and student admission lead generation, from campaign planning to admission conversion.
Key Responsibilities:
- Manage Google Ads, Meta Ads, Instagram, Facebook & YouTube campaigns.
- Generate and manage qualified student leads.
- Handle SEO, website, landing pages and Google Business Profile.
- Create social media content, reels and admission creatives.
- Coordinate with the admission/counselling team for lead follow-up and conversion.
- Manage WhatsApp/email marketing and remarketing campaigns.
- Track Leads → Counselling → Applications → Admissions.
- Prepare weekly/monthly digital marketing and admission reports.
- Monitor competitors and optimise campaigns for better ROI and admissions.
Required Skills:
Google Ads, Meta Ads, SEO, Social Media Marketing, Canva, Analytics, Excel/Google Sheets and Lead Management/CRM.
Key KPI:
Qualified Leads | Applications | Admissions | Cost per Lead | Cost per Admission | Campaign ROI