We are looking for a result-oriented Digital Marketing Executive who can create content, manage social media, run paid ads, and generate the best possible ROI.
The role requires hands-on execution, not theory.
🔹 Key Responsibilities
🎯 1. Paid Advertising & ROI (Primary Responsibility)
Run and manage Google Ads, Facebook Ads, Instagram Ads
Plan budgets and targeting to achieve best possible ROI
Continuous optimisation to reduce CPL and increase conversions
Scale high-performing campaigns and stop low-performing ads
Ensure efficient use of ad spends
📱 2. Content Creation & Social Media Handling
Create engaging content (posts, reels, short videos, ad creatives)
Handle Instagram, Facebook & other social platforms
Plan and execute content aligned with ad campaigns & offers
Improve reach, engagement and brand visibility
Ensure content supports lead generation & sales
📊 3. Performance Tracking & Reporting
Track ad performance, engagement and conversions
Optimise spends based on data
Prepare weekly and monthly performance reports
Monitor ROI, CPL and overall campaign effectiveness
💡 4. Campaign Strategy & Innovation
Come up with innovative digital marketing campaigns
Test new creatives, audiences and formats
Focus on continuous improvement in performance and ROI