Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms
Manage and optimize SEO & SEM strategies to improve website traffic and rankings
Create and manage social media content calendars
Analyze campaign performance using tools like Google Analytics, Search Console, Meta Business Suite
Execute email marketing and lead generation campaigns
Collaborate with designers and content writers for creatives and landing pages
Monitor trends, competitors, and customer behavior
Manage marketing budgets and deliver ROI-focused results
Bachelor’s degree in Marketing, Business, or related field
Hands-on experience with Google Ads & Social Media Ads
Basic knowledge of SEO, keyword research, and on-page optimization
Strong understanding of digital funnels & user behavior
Familiarity with tools like:
Google Analytics
Google Search Console
Canva / Adobe tools (basic)
Good communication and analytical skills
Experience with content marketing & copywriting
Knowledge of UI/UX or landing page optimization
Experience in e-commerce or app marketing
Certification in Google Ads / Meta Blueprint