Digital Marketing Executive

Job Title: Digital Marketing Executive

(Google & Meta Marketing / Account Management / Content Creation)

Job Summary:

We are seeking a dynamic and creative Digital Marketing Executive to manage our Google and Meta (Facebook & Instagram) marketing campaigns, handle account management, and oversee post creation and digital content strategy. The ideal candidate will have hands-on experience in running paid ad campaigns, analyzing performance metrics, and creating engaging social media content that drives results.

Key Responsibilities:

1. Google & Meta Marketing

• Plan, create, and manage Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).

• Conduct keyword research, audience targeting, and competitor analysis.

• Optimize ad campaigns for ROI, lead generation, and conversions.

• Monitor campaign performance and prepare weekly/monthly reports.

• Manage ad budgets and ensure efficient spending.

2. Account Management

• Manage multiple brand accounts across Google and Meta platforms.

• Coordinate with clients/teams for campaign objectives and approvals.

• Conduct regular performance reviews and strategy discussions.

• Maintain brand consistency across all digital channels.

3. Content & Post Creation

• Create and schedule engaging social media posts, stories, and reels.

• Develop creative copies, captions, and hashtags aligned with brand tone.

• Collaborate with designers for visual content (images, videos, GIFs).

• Maintain a content calendar and ensure timely posting.

4. Reporting & Optimization

• Track KPIs such as reach, engagement, CPC, CTR, and conversions.

• Analyze campaign insights and implement improvements.

• Stay updated with digital marketing trends and platform algorithm changes.
  
  
  

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.

• 1–3 years of experience in Digital Marketing or Social Media Marketing.

• Strong knowledge of Google Ads, Meta Ads Manager, and Analytics Tools.

• Proficiency in Canva, Meta Business Suite, and Google Analytics.

• Excellent communication and copywriting skills.

• Creative mindset with attention to detail and data-driven thinking.

Preferred Skills:

• Experience with SEO/SEM, email marketing, and remarketing campaigns.

• Knowledge of tools like Hootsuite, Buffer, or Later for scheduling.

• Basic understanding of video editing or design tools is a plus.

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 3 - 6 years of experience.