The Digital Marketing Executive is responsible for developing, implementing, and managing online marketing strategies to promote the company’s brand, products, or services. The role focuses on increasing website traffic, generating leads, improving brand awareness, and achieving measurable business goals through digital channels.
Plan, execute, and monitor digital marketing campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and YouTube.
Optimize campaigns for maximum ROI and lead generation.
Track and report campaign performance metrics (CPC, CTR, conversions, etc.).
Coordinate with creative and content teams to develop engaging campaign materials.
Manage and grow the company’s social media presence on various platforms.
Create, schedule, and publish engaging posts, reels, and stories.
Monitor audience engagement and respond to comments and messages.
Analyze social media insights to improve content strategy and reach.
Conduct keyword research and optimize website content for search engines.
Implement on-page and off-page SEO strategies to improve rankings.
Monitor website performance using Google Analytics and Search Console.
Collaborate with content creators to ensure SEO-friendly content.
Manage paid advertising campaigns (Google Ads, Meta Ads, etc.).
Conduct A/B testing and performance analysis to optimize ads.
Track and manage budgets, bidding strategies, and ad performance.
Assist in developing blogs, email newsletters, website content, and landing pages.
Collaborate with designers and writers to create engaging visual and written content.
Ensure all content aligns with brand tone and digital strategy.
Create and manage email marketing campaigns for promotions, events, or updates.
Segment audiences and personalize communication to increase engagement.
Monitor open rates, click rates, and conversion rates to improve results.
Measure and report on the performance of all digital marketing campaigns.
Analyze trends and insights to make data-driven decisions.
Prepare monthly marketing performance reports for management.
Conduct market and competitor analysis to identify digital opportunities.
Stay updated with the latest digital marketing trends, tools, and best practices.
Strong understanding of SEO, SEM, Google Ads, Google Analytics, and social media marketing.
Knowledge of content marketing, email marketing, and lead generation strategies.
Proficiency in tools such as Google Analytics, Meta Business Suite, Canva, Mailchimp, or HubSpot.
Creative thinking and analytical mindset.