Job Description – Social Media Executive (Digital Marketing)
Company: MediConnect.fit Pvt. Ltd.
Department: Sales & Marketing
Type: Full-Time
Role Objective :
Manage day-to-day social media execution for MediConnect.fit, including creatives, reels, posting, engagement, and maintaining a structured 30-day content calendar for a digital healthcare platform. Key Responsibilities
Manage daily posting on Instagram, Facebook, LinkedIn, YouTube Shorts, Google Business Profile, and WhatsApp Business.
Create daily creatives using Canva and basic video editing tools. - Plan, edit, and publish reels and short-form videos with captions, hooks, hashtags, and CTAs.
Prepare and execute a monthly 30-day content calendar.
Write captions in English/Hindi/Hinglish aligned with brand tone.
Respond to comments, DMs, and coordinate with support teams.
Track reach, engagement, reel views, and follower growth.
Support campaign launches and marketing initiatives.
Ensure healthcare-safe, compliant, and ethical content.
Skills & Qualifications - Graduate in Marketing, Media, or related field.
1–3 years experience in social media or digital marketing.
Hands-on experience with Canva, Instagram Reels, Meta tools.
Basic video editing and content writing skills.
Organized, disciplined, and deadline-oriented.
Performance Metrics (KPIs) - Daily posting consistency
Reel output and engagement
Follower and reach growth
Timely monthly content calendar delivery
Community response time