Roles and Responsibilities of a Digital Marketing Intern (SEO & SMO):
Conduct keyword research and assist in SEO strategies to improve website ranking.
Optimize website content, meta tags, and images for better search engine visibility.
Monitor and analyze website traffic and user behavior using Google Analytics and Search Console.
Assist in creating and updating SEO reports, including keyword rankings and backlink profiles.
Perform on-page and off-page SEO activities like blog submissions, directory listings, and link building.
Develop, schedule, and manage posts across social media platforms (Facebook, Instagram, LinkedIn, etc.).
Engage with followers, respond to queries, and build community interaction.
Monitor social media trends, competitors, and campaign performance to recommend improvements.
Create engaging captions, hashtags, and visuals to increase brand reach and awareness.
Collaborate with the design and content team for consistent branding.
Stay updated with the latest SEO and social media algorithm changes and best practices.