Key Responsibilities
Campaign Management: Plan, execute, and monitor SEO/SEM, social media, and email marketing campaigns.
Digital Presence: Manage social media accounts (Facebook, Twitter) and optimize the company website and content.
Performance Tracking:
Use tools like Google Analytics, Google Ads, and SEMrush to analyze data, KPIs, and ROI.
Content & Creative: Develop engaging, original content (web, email) and collaborate with designers for better user experience.
Strategy Development: Identify trends, insights, and new growth strategies.
Required Skills and Qualifications
Proven experience as a Digital Marketing Executive or similar role.
Strong knowledge of SEO/SEM, email marketing, and social media platforms.
Proficiency in web analytics tools like Google Analytics.
Experience with CMS (e.g., WordPress) and marketing tools (e.g., Hootsuite, Mailchimp).
Excellent communication and analytical skills.
BSc/BA in Marketing or relevant field.